20 November 2025
Van der Valk Eindhoven-Best
Exhibition and conference on challenges in complex software engineering, AI in high-tech, and systems architecture
Platinum sponsor
Gold sponsors
Silver sponsors
bronze sponsors
Confirmed keynotes
Tanja Vos
Professor of software engineering, Polytechnic University of Valencia/Open University
On AI-driven software testing
Bernhard Kneer
Head of systems engineering, Carl Zeiss SMT
On multicultural systems engineering
Confirmed talks include
Derya Eker (Synopsys)
Shaping the future of engineering in the age of pervasive intelligence
Petra Heck (Fontys)
What is an augmented engineer? Software engineering in the age of GenAI
Burcu Kulahcioglu Özkan (TU Delft)
Software testing as a sampling problem
Pepijn Noltes (Thales)
Generative AI behind closed doors
Daan van der Munnik (Philips)
CTRL+ALT+INNOVATE: Rebooting R&D with GenAI (one bot at a time)
Dion Slijp (Canon Production Printing)
From curiosity to capability: embedding AI in a global manufacturing organization
Call for diversity
system architecture • software quality • generative AI
In 2023 and 2024, we managed to bring down the proportion of male presenters to 50 percent. This year, we are again looking for diverse speakers and we welcome industry cases or research abstracts focusing on trending high-tech/deep-tech developments in system architecture, software quality or generative AI. Conference sessions are 40 minutes in length. For submitting a proposal or more information regarding the program, please contact Nieke Roos.
Sponsor packages
Register now as a sponsor, be present on the exhibition floor and be part of the promotion media mix (mailings, advertising, social media, content marketing and PR). For tailor-made packages, contact us.
Platinum partnership
- Presentation in the program (non-commercial, subject to committee approval)
- 20 entrance tickets (stand crew included)
- Floor space of 12 m² (6×2 m) + table
- Article (Online and print)
- 6 weeks leaderboard on the website of Bits&Chips**
- 2 Bits&Chips LinkedIn posts
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
Limited availability
Gold
- 12 entrance tickets (stand crew included)
- Floor space of 10 m² (5×2 m) + table
- Online article (written by you) or 6 weeks leaderboard on the website of Bits&Chips**
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
€ 5,500
Silver
- 8 entrance tickets (stand crew included)
- Floor space of 8 m² (4×2 m) + table
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
€ 4,000
Bronze
- 4 entrance tickets (stand crew included)
- Workstation (high table + max. 1 roll-up banner) of 4 m² (2×2 m)
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
€ 2,750
All prices are exclusive of VAT
* If timely registered and still available
** Not exchangeable for prior advertisements or articles
Register
An entrance ticket includes admission to the full program, exhibition floor and catering throughout the day (lunch, drinks).
Premium Plus members of Bits&Chips and High-Tech Systems Magazine and invitees of our partners can register with a discount. The discount will be applied upon entering your personal discount code.
Standard ticket
€ 150
Discount ticket
For Premium Plus members and invitees of our partners. Discount code required.
€ 100
about
Visitor profile
Managing directors • Technical managers • Team leads • Project managers • System architects • Software architects • Software developers • Solution providers • Researchers • Technology innovators
Target industries
Aerospace • Agro & food • Automotive • Consumer electronics • Defense • Factory automation • Healthcare • Industrial systems • Logistics • Semicon
Past attendees
Accenture • Alten • ASM • ASML • Axelera AI • Bosch • Canon Production Printing • Capgemini Engineering • DAF • Demcon • ICT Group • Imec • Kulicke & Soffa • Lely • Nearfield Instruments • Neways • Nexperia • NXP • Philips • Priva • Prodrive • Signify • Sioux • Technolution • Thales • Thermo Fisher Scientific • TMC • Tomtom • Vanderlande • VDL • Zeiss
Contact
At Techwatch, we can handle all of your marketing and content needs for the high-tech industry. We offer content services, organize (online) events (and offer them as a service) and we create and host webinars, podcasts and videos.
Have a look at our mediakit for more information and services.
Contact event organization: events@techwatch.nl
Contact conference program: Nieke Roos
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