20 November 2025
Van der Valk Eindhoven-Best
Exhibition and conference on challenges in complex software engineering, AI in high-tech, and systems architecture
keynotes
Tanja Vos
Professor of software engineering, Polytechnic University of Valencia/Open University
On AI-driven software testing
Bernhard Kneer
Head of product systems engineering, ZEISS SMT
On multicultural systems engineering
Platinum sponsor
Gold sponsors
Silver sponsors
bronze sponsors
Partners
Program
Derya Eker (Synopsys)
Shaping the future of engineering in the age of pervasive intelligence
Petra Heck (Fontys)
What is an augmented engineer? Software engineering in the age of GenAI
Burcu Kulahcioglu Özkan (TU Delft)
Software testing as a sampling problem
Pepijn Noltes (Thales)
Generative AI behind closed doors
Daan van der Munnik (Philips)
CTRL+ALT+INNOVATE: Rebooting R&D with GenAI (one bot at a time)
Dion Slijp (Canon Production Printing)
From curiosity to capability: embedding AI in a global manufacturing organization
Keynote
9:45-10:30
Tanja Vos (Polytechnic University of Valencia/Open University)
From user story to tested system – scriptless testing at the GUI level with AI
Break
Parallel sessions
Software engineering in the age of AI
11:00-11:40
Petra Heck (Fontys)
What is an augmented engineer? Software engineering in the age of GenAI
11:45-12:25
Pascal Widdershoven (Kabisa)
Software engineering in the AI era: how to stay relevant
Lunch
Parallel sessions
Software engineering in the age of AI
13:45-14:25
Sam Smetsers (ICT Group)
Finding the needle in the haystack – sifting through an enormous amount of sensor data
14:30-15:10
Iris Reitsma & Marten Rozema (Cimsolutions)
Multi-agent systems with small language models
Parallel sessions
Gen AI in software development
11:00-11:40
Dion Slijp (Canon Production Printing)
From curiosity to capability: embedding AI in a global manufacturing organization
11:45-12:25
Daan van der Munnik (Philips)
CTRL+ALT+INNOVATE: Rebooting R&D with GenAI (one bot at a time)
Lunch
Parallel sessions
Gen AI in software development
13:45-14:25
Pepijn Noltes (Thales)
Generative AI behind closed doors
14:30-15:10
Bram Hoefnagel (Vanderlande)
The day your system calls you first – proactive service in an AI-driven world
15:15-15:55
Alok Lele (ASML)
Coding with AI: what works, what hurts, what’s next
Parallel sessions
Software quality
11:00-11:40
Marieke Huisman (University of Twente)
Bug-free software: a realizable dream?
11:45-12:25
Rebecca Dreher (Rolls-Royce Solutions ) & Jörg Herter (Absint)
Beyond safety-critical: expanding the reach of formal methods in embedded software development
Lunch
Parallel sessions
Software quality
13:45-14:25
Burcu Kulahcioglu Özkan (TU Delft)
Software testing as a sampling problem
14:30-15:10
Jens Don (Praegus) & Tom Heintzberger (Praegus/Orangebeard.io)
Testing the future: how AI is reshaping quality assurance
Parallel sessions
Hardware security
11:00-11:40
Dimitri Hehanussa (TNO)
Hardware security by design: protecting IP and achieving CRA compliance
11:45-12:25
Mahira Ali (TNO)
Resiliently shifting from human-operated to lights-out factories
Lunch
Parallel sessions
AI & hardware
13:45-14:25
Derya Eker (Synopsys)
Shaping the future of engineering in the age of pervasive intelligence
14:30-15:10
Sumeet Kumar (Innatera)
Neuromorphic computing – the future of intelligence at the sensor
Parallel sessions
Systems architecture
11:00-11:40
Thomas Michl (Bosch)
The Leadership Focus Group – an enabling concept to foster technical leadership
11:45-12:25
Nicoleta Maistor (Canon Production Printing)
Architecting across boundaries: systems thinking for software minds
Lunch
Parallel sessions
Systems architecture
13:45-14:25
Ger Schoeber & Luud Engels (High Tech Institute)
Systems architecting – the stakeholders’ debate
14:30-15:10
Harry van der Velde (Dutch Boosting Group)
Systems engineering across borders: culture, hierarchy and communication
15:15-15:55
Jelena Marincic (TNO-ESI)
Accelerating the energy transition: a systems engineering perspective from high-tech
Break
Keynote
16:30-17:15
Bernhard Kneer (ZEISS SMT)
Systems engineering for lithography optics
Drinks
Call for diversity
system architecture • software quality • generative AI
In 2023 and 2024, we managed to increase the proportion of female presenters to 50 percent. This year, we are again looking for diverse speakers and we welcome industry cases or research abstracts focusing on trending high-tech/deep-tech developments in system architecture, software quality or generative AI. Conference sessions are 40 minutes in length. For submitting a proposal or more information regarding the program, please contact Nieke Roos.
Sponsor packages
Register now as a sponsor, be present on the exhibition floor and be part of the promotion media mix (mailings, advertising, social media, content marketing and PR). For tailor-made packages, contact us.
Platinum partnership
- Presentation in the program (non-commercial, subject to committee approval)
- 20 entrance tickets (stand crew included)
- Floor space of 12 m² (6×2 m) + table
- Article (Online and print)
- 6 weeks leaderboard on the website of Bits&Chips**
- 2 Bits&Chips LinkedIn posts
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
Limited availability
Gold
- 12 entrance tickets (stand crew included)
- Floor space of 10 m² (5×2 m) + table
- Online article (written by you) or 6 weeks leaderboard on the website of Bits&Chips**
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
€ 5,500
Silver
- 8 entrance tickets (stand crew included)
- Floor space of 8 m² (4×2 m) + table
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
€ 4,000
Bronze
- 4 entrance tickets (stand crew included)
- Workstation (high table + max. 1 roll-up banner) of 4 m² (2×2 m)
- Your logo on event promotions (advertisement, website, mailings)*
- Participant list
€ 2,750
All prices are exclusive of VAT
* If timely registered and still available
** Not exchangeable for prior advertisements or articles
Register
An entrance ticket includes admission to the full program, exhibition floor and catering throughout the day (lunch, drinks).
Premium Plus members of Bits&Chips and High-Tech Systems Magazine and invitees of our partners can register with a discount. The discount will be applied upon entering your personal discount code.
Standard ticket
€ 150
Discount ticket
For Premium Plus members and invitees of our partners. Discount code required.
€ 100
about
Visitor profile
Managing directors • Technical managers • Team leads • Project managers • System architects • Software architects • Software developers • Solution providers • Researchers • Technology innovators
Target industries
Aerospace • Agro & food • Automotive • Consumer electronics • Defense • Factory automation • Healthcare • Industrial systems • Logistics • Semicon
Past attendees
Accenture • Alten • ASM • ASML • Axelera AI • Bosch • Canon Production Printing • Capgemini Engineering • DAF • Demcon • ICT Group • Imec • Kulicke & Soffa • Lely • Nearfield Instruments • Neways • Nexperia • NXP • Philips • Priva • Prodrive • Signify • Sioux • Technolution • Thales • Thermo Fisher Scientific • TMC • Tomtom • Vanderlande • VDL • Zeiss
Contact
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Have a look at our mediakit for more information and services.
Contact event organization: events@techwatch.nl
Contact conference program: Nieke Roos
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